Life coaching is a profession that has grown dramatically in recent years. Unfortunately, there have been a few unscrupulous practices associated with life coaching that have caused many to question if life coaching is akin to a pyramid scheme. This article will take a look at the history of such accusations and explore what life coaching involves.

History of Pyramid Scheme Accusations

Accusations of life coaching being a pyramid scheme have been around for quite some time. In the late 1980s, multi-level marketing (MLM) companies emerged, providing the seeds for the network marketing industry that we know today. While there are many reputable MLM companies, some have had unethical practices that blur the lines between legitimate business and pyramid scheme.

The popularity of life coaching has been growing as well, and it has sometimes been accused of being connected to pyramid schemes. While there are some similarities between the two, they are far from the same.

What is Life Coaching?

Life coaching involves helping individuals reach their goals. A life coach works with their clients to identify potential barriers, as well as develop and implement plans to reach the client’s goals.

Unlike a pyramid scheme, life coaching involves one-on-one interactions with clients and is tailored to each individual’s specific needs. There is usually no requirement to purchase any product or service in order to participate in life coaching. In fact, life coaching is not typically intended to be a profit-making venture, but rather a service designed to help people reach their fullest potential.

The Verdict

The short answer is that life coaching is not a pyramid scheme. It is a legitimate profession that provides real benefits to people who are looking to reach their goals.

That said, there are some individuals and organizations that blur the lines between an ethical approach to life coaching and a pyramid scheme. It is important to do your research and be sure that you are working with an ethical and reputable life coach before embarking on any life coaching journey.


While there is no denying that there have been some companies that blur the line between life coaching and pyramid schemes, the profession of life coaching itself is legitimate and beneficial.

If you are considering working with a life coach, be sure to do your research and make sure you find one with ethics and credentials that meet your needs and expectations. With a reputable life coach, you will be able to gain the clarity you need to reach your goals.

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